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Privacy Policy

Last updated: September 16, 2025

1. Introduction

Welcome to Aprium ("we," "our," or "us"). We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our AI-powered skincare application.

By using Aprium, you agree to the collection and use of information in accordance with this policy. If you do not agree with our policies and practices, please do not use our application.

2. Information We Collect

2.1 Personal Information

We collect the following personal information when you use Aprium:

  • Account Information: Name, email address, and password when you create an account
  • Skin Profile Data: Skin type, skin concerns, and skincare goals
  • Product Photos: Images of your skincare products that you upload for analysis
  • Routine Data: Your personalized skincare routines and preferences
  • Usage Data: How you interact with the app, features used, and app performance data

2.2 Technical Information

We automatically collect certain technical information, including:

  • Device information (device type, operating system, app version)
  • IP address and general location information
  • App usage patterns and performance metrics

3. How We Use Your Information

We use the collected information for the following purposes:

  • Provide Services: To deliver our AI-powered skincare analysis and personalized recommendations
  • Product Recognition: To analyze your skincare product photos using AI technology
  • Personalization: To create customized skincare routines based on your skin profile
  • Account Management: To maintain your account and provide customer support
  • App Improvement: To enhance app functionality and user experience
  • Communication: To send you important updates about the app and your account

4. AI and Data Processing

Our app uses artificial intelligence to analyze your skincare products and provide personalized recommendations:

  • Product Analysis: We send your product photos to OpenAI for ingredient analysis and product recognition
  • Routine Generation: Our AI creates personalized skincare routines based on your skin profile and products
  • No Training Data: We do not use your personal data to train or improve AI models
  • Secure Processing: All AI processing is done through secure, encrypted connections

5. Data Sharing and Disclosure

We are committed to protecting your privacy and do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:

  • AI Service Providers: We share product photos with OpenAI for analysis purposes only
  • Legal Requirements: When required by law or to protect our rights and safety
  • Service Providers: With trusted third-party service providers who assist in app operations (hosting, security, etc.)
  • Business Transfers: In the event of a merger, acquisition, or sale of assets

6. Data Security

We implement appropriate security measures to protect your personal information:

  • Secure HTTPS connections for all data transmission
  • User authentication and protected APIs
  • Data access restricted to authorized personnel only
  • Regular security assessments and updates

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee absolute security.

7. Data Retention

We retain your personal information for as long as necessary to provide our services:

  • Account Data: Retained until you delete your account
  • Product Photos: Retained until you delete them or your account
  • Skin Profile: Retained until you delete your account
  • Routine Data: Retained until you delete your account

You can delete your account and all associated data at any time through the app settings or by contacting us.

8. Your Rights and Choices

You have the following rights regarding your personal information:

  • Access: Request access to your personal information
  • Correction: Update or correct your personal information
  • Deletion: Delete your account and all associated data
  • Data Export: Request a copy of your data (contact us at contact@aprium.org)
  • Opt-out: Stop receiving certain communications from us

9. Children's Privacy

Aprium does not knowingly collect personal information from children under 13 years of age. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately. We will take steps to remove such information from our records.

10. International Data Transfers

Your information may be transferred to and processed in countries other than your own, including the United States and Panama. We ensure that such transfers comply with applicable data protection laws and implement appropriate safeguards to protect your information.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date. We encourage you to review this Privacy Policy periodically for any changes.

12. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

Data Controller: Victoria Reyes Holguin

Address: PH Costa Bay 36A, Panama, Panama

Email: contact@aprium.org

13. Additional Information for California Residents

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA). You may request information about the personal information we collect, use, and disclose about you, and request deletion of your personal information. To exercise these rights, please contact us at contact@aprium.org.